AI Insights · Timothy · July 2022
Top 5 Ultracasual Games on iOS in the UK Q2 2022
Explore the performance of the top 5 ultracasual games on iOS in the UK during Q2 2022, including trends in weekly downloads, revenue, and active users.
In the second quarter of 2022, the ultracasual gaming category on iOS in the United Kingdom showcased intriguing trends. Here’s a glance at the performance of the top 5 ultracasual games, as revealed by Sensor Tower data.
Fill The Fridge! from Rollic Games had a remarkable performance. Weekly revenue fluctuated, peaking at around $2.3K in late March and tapering off to approximately $1.6K by the end of June. Weekly downloads showed an initial drop from 107K at the start of Q2 to about 38K in early May, before rebounding to around 66K by the end of June. Active users remained robust, climbing from 287K to over 353K by the quarter's end.
DIY Joystick by Crazy Labs saw a decline in weekly downloads from 52K in late March to around 8K in late June. Despite this, weekly active users peaked at 123K in early April before settling around 82K by the end of the quarter.
Bacon – The Game from Philipp Stollenmayer showed a gradual decline in both downloads and active users. Weekly downloads dropped from 30K in late March to approximately 3K by the end of June. Similarly, active users decreased from 67K to about 20K over the same period.
Fridge Organizing, another title by Crazy Labs, experienced an inconsistent pattern. Downloads peaked at 22K in early April before declining to around 3.5K by the end of June. Active users initially spiked to 29K in early April but gradually decreased to approximately 14K by the quarter's end.
Perfect Coffee 3D from Kwalee Ltd had a notable rise in downloads from 1.8K in early May to a peak of 18K in late May, then tapering off to about 7.8K by the end of June. Active users increased from 1.8K to around 23K over the same period.
These insights illustrate the dynamic nature of the ultracasual gaming market on iOS in the UK during Q2 2022. For more detailed analytics, visit Sensor Tower.